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- Equal Lens - Photographer Hayley Madden
PHOTOGRAPHERS Hayley Madden I believe everyone is photogenic and use photography to help my subject to love the truly individual face that nature blessed them with. Beauty is only skin deep, but it is in in the eye of the beholder and a major step to loving yourself is to love the skin you're in. I want my subjects to celebrate their own unique look and style and learn to love having their photograph taken, which is a skill that can bet learnt like any other. Location: London, UK Website: hayleymadden.com Social Media: @hayleymaddenphotography Representation: www.female-perspective.com/hayley-madden
- Equal Lens - Photographer Frankie Turner
PHOTOGRAPHERS Frankie Turner With a clean and relaxed aesthetic, Frankie’s work focuses on the food itself. Utilising lighting, simple props, texture and form to bring objects to life, whether at a table or in a more illustrative setting. Location: London, UK Website: www.frankieturner.co.uk Social Media: @turnerfrancesca Representation: www.lisapritchard.com/frankieturner
- Equal Lens - Photographer JESSICA VAN DE WEERT
PHOTOGRAPHERS JESSICA VAN DE WEERT Jessica has become well known for her use of colour, creative composition and a meticulous eye for detail, resulting in a ‘mini film’ approach to photography and story telling. Her work has been exhibited internationally; including work held in national collections and has been regularly commissioned to shoot advertising campaigns. Location: London & Brighton, UK Website: jessicavanderweert.com Social Media: @jessicavanderweert Representation: joclark.com
- Equal Lens - Photographer POEM BAKER
PHOTOGRAPHERS POEM BAKER Poetic, visionary and beautiful imagery for a wide range of luxury, fashion, commercial and editorial clients. Location: London, UK Website: poembaker.co.uk Social Media: @poembaker Representation: angelawoods.com
- Equal Lens - Photographer Macey J. Foronda
PHOTOGRAPHERS Macey J. Foronda Macey is an editorial and commercial photographer working in LA + NY. She was raised in the midwest by a family of traveling musical theater actors. Location: LA + NY Website: www.maceyjforonda.com Social Media: @maceyjforonda Representation:
- Equal Lens - Photographer CLAIRE MACINTYRE
PHOTOGRAPHERS CLAIRE MACINTYRE Based in the heart of Provence, Claire is known for her intimate, sentimental and iconic wedding, lifestyle and editorial photographic work. Her talent for storytelling, capturing the most delicate of emotions and her ability to connect with her subjects makes her work unmistakable. Her style is full of ethereal moments, light and beauty, inspired by the mid-century modern glamour of the French Riviera, the magic and spirit of Provence and cinematic documentary style photography, making her a favourite with wedding and commercial clients worldwide. Location: Nimes, France Website: clairemacintyre.com Social Media: @clairemacintyrexoxo Representation: Representation
- Equal Lens - Photographer TRISHA WARD
PHOTOGRAPHERS TRISHA WARD Trisha is a Scottish born London based photographer creating images with narrative and emotion. She loves people and aims to shoot honest genuine portraits which connect with the viewer in an intimate way. She also enjoys the creative collaboration which comes with working within the fashion industry on editorial and advertising campaigns. Location: London, UK Website: trishaward.co.uk Social Media: @trishaward Representation: sixsevenphotographic.com
- Equal Lens - Photographer ANNA OLSZEWSKA
PHOTOGRAPHERS ANNA OLSZEWSKA Anna is a London based photographer. Prior to undertaking photography Anna studied literature, and this has led to a practice rooted in storytelling. Her work covers a variety of subjects. While her main interest lies in portraiture and long-term documentary forms, she also has a soft spot for landscape and still life photography. Her work concentrates on identity and belonging, where environment plays an important role in defining the circumstances of her subjects. Her work has been exhibited in the UK and internationally. Location: London, UK Website: annaolszewska.com Social Media: @annaolszewska Representation: Representation
- TEAM | Equal Lens
TEAM JAKI JO HANNAN INTEGRATED PRODUCER, ADAM&EVE DDB EQUAL LENS FOUNDER Jaki Jo, won a D&AD New Blood Yellow Pencil in 2008 for illustration which launched her into the industry. She started her career at AMV BBDO and after gaining close to a decade of experience, made the move to Campaigns ‘Advertising Agency of the Decade’, adam&eveDDB . Throughout her career, she has been recognised as ‘one to watch’; she's been featured in Design Week as a 'Rising Star' and Creative Review’s 'Emerging Talent Portfolio'. Jaki’s passion for the industry lead her to be named one of 2017’s Cannes Lions See It Be It, ‘Future Female Leaders’. In 2019, she launched ‘Equal Lens ’, an initiative to create new and equal opportunities for women and non-binary photographers in advertising. Her work in making our industry more diverse and inclusive was recognised in the 2020 IPA iList in collaboration with Unilever and Campaign Magazine. This list is a celebration of industry role models who are driving this change. The iList is a recognition of those who are truly promoting and championing inclusivity within the advertising industry. JAKIJO.CO.UK NICI HOFER, AGENCY FOUNDER, CREATIVE DIRECTOR & PHOTOGRAPHER Nici is a London based Creative Director, Agency Founder and Photographer. Her extensive body of work ranges from creative direction for international advertising campaigns to fashion photography as part of photographer duo Nici + Karin. Before extending her work into fashion photography, she joined the multi award winning agency adam&eveDDB in 2009 as Head of Art. In 2020 Nici co-founded the advertising agency NCA London, where she oversees the agencies art directional output. The photographer team Nici + Karin have been shooting for fashion magazines like Milk Magazine, Vogue Italy and for brands such as Adidas and Tommy Hilfiger. Nici + Karin also have written and photographed two life-style books, which are published and sold globally. Their books have been translated into 8 languages and mentioned in Vanity Fair and on Channel 5 TV. NICIANDKARIN.COM HELEN PARKER & TANJA ADAMS, FOUNDING PARTNER, ANOTHER PRODUCTION Helen and Tanja have run the Creative Production company, Another, for the last 16 years, producing film and stills for brand campaigns. They have a keen interest in giving a platform to female talent with their mentorship scheme and creative showcase evenings, and are very excited to be involved in Equal Lens. WEAREANOTHER.CO.UK ZUKI SEDGLEY, CREATIVE LEAD, PHANTOM Zuki is a Creative Lead at Phantom. Prior to Phantom, Zuki worked as a reporter in Hong Kong, a writer for Monocle and as campaigns and communications lead for the UK race equality charity, Runnymede. Her clients include John Lewis & Partners, Battersea Dogs and Cats, University of Sussex and Greenpeace. PHANTOM.LAND HAYLIE CRAIG, ART DIRECTOR / DESIGNER, GOOGLE CREATIVE LAB Haylie Craig is a passionate creative who currently works at Google, conceptualising and bending tech for brands and partners. She’s worked in various traditional, digital and pure social media agencies such as We Are Social, Clemenger BBDO etc. Haylie is a force for good and always looking for new challenges. HAYLIECRAIG.COM JODY LEVITUS, PRODUCER & PHOTOGRAPHER A producer and creator, Jody has worked with some of the most innovative and award-winning directors in music videos, music documentaries and short films. During a 12 year life stint in Barcelona, she set up multi-disciplinary art events and concentrated on her photography with work published in various travel magazines. She recently worked with The Photography Movement producing a series of photographic exhibitions revolving around mental health. JODYLEVITUS.COM NEKQUAI ADENIYI, CREATIVE ASSISTANT, STUDIO PI Nekquai, often addressed professionally as “Kai” began her career in advertising in 2019, assisting in the running of ATL campaigns as an integrated campaign assistant, whilst studying towards an account management apprenticeship. Whilst at adam&eveDDB , her strong belief in social equity and passion for creativity; led her to seek further opportunities where she could contribute to helping shape the world in an authentic and positive way. Working within the integrated production department, she met and begun collaborating with our founder, Jaki Jo. She is now Creative Assistant at Studio Pi and Head of Content and Social Media at Equal Lens. STUDIOPI.CO.UK SPECIAL THANKS FRED WITTING, HARPER DRUMMOND LTD Re-platformed equallens.com to support our growth. LINKEDIN.COM/IN/FREDWITTING/ F22 – WOMEN PHOTOGRAPHERS AT THE AOP - #THEFSTARTSHERE Through regular meet-ups and workshops, f22 aims to provide a dedicated platform offering the best business practice support as well as growing the visibility of women commercial photographers at all levels. We aim to explore ways in which to help women fulfill their ambitions of becoming professional photographers, as part of an on-going need for further gender equality across society. We aim to lobby for change to address the current imbalance of the number of female commercial photographers. It is telling that currently 18% of AOP Accredited Photographer members are female, compared to 75% of AOP Student members. THE-AOP.ORG/INFORMATION/F22-WOMEN
- Equal Lens - Photographer ALICIA STEPP
PHOTOGRAPHERS ALICIA STEPP Alicia Stepp is an internationally published fashion, beauty and lifestyle photographer based in Dallas, Texas. Her career in photography began in 2007 after ten years working in graphic design, where she developed and honed her bold, clean and colorful design sensibility. Alicia's energetic images are a reflection of her own fun and inspiring personality on set. Alicia holds a BFA in Photography and is represented by Trove Artist Management. Location: Dallas, Texas Website: aliciastepp.com Social Media: @aliciastepptx Representation: troveagency.com
- Equal Lens - Photographer CLAUDIA GSCHWEND
PHOTOGRAPHERS CLAUDIA GSCHWEND Claudia Gschwend (b. 1991) is a London-based photographer from Switzerland. Her practice evolves around questions of identity, culture and human connections. She explores these topics globally, always looking for insight into different communities within their different environments. From capturing the work of a Swiss circus charity in Senegal and Lebanon, collaborating with an anthropologist in Brazil’s amazon to working with journalist on a series around mental health with musicians in the UK. Location: London, UK Website: claudiagschwend.com Social Media: @claudia_gschwend Representation:
- Equal Lens - Photographer SOPHIE MAYANNE
PHOTOGRAPHERS SOPHIE MAYANNE Sophie Mayanne is a portrait photographer. Her style is unmistakable, favouring raw, striking imagery that is hers alone. Working across fashion, advertising and music, her work focuses on diversity and inclusion. Sophie launched the “Behind The Scars” project in 2017, a project celebrating scars and the stories behind them. Location: London, UK Website: sophie-mayanne.com Social Media: @sophiemayanne Representation: kayteellisagency.com












