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PHOTOGRAPHERS CAIT OPPERMANN Cait Oppermann is a New York based photographer. She is represented by East and her clients include Nike, Google, Rapha, The FADER, GQ, and The New Yorker, among others. She is a Young Guns winner as well as one of PDN's 30 Photographers to Watch. Location: New York, USA Website: caitoppermann.com Social Media: @caitoppermann Representation: east.co

PHOTOGRAPHERS LIBBY DANFORTH I grew up in Indiana and moved to Nashville, TN after college to photograph musicians. I have a strong eye for color, an instinct for lighting, and have always been encouraged to think critically. My primary motivation is to make good work, and I love nothing more than to flesh out a visual concept that is honest to my subject. Location: Nashville, TN, USA Website: libbydanforth.com Social Media: @libbydanforth Representation: Representation

PHOTOGRAPHERS ELLEN HANCOCK Ellen Hancock has predominantly worked for architects, interviewing and photographing the likes of AHMM; Piercy & Co, Stanton Williams. Profiles on staff of The Shard, The Sagrada Familia, The Barbican, have given me the opportunity to capture a rare perspective of these globally iconic buildings. Location: London, UK Website: ellenchristinahancock.com Social Media: @ellen.christina.hancock Representation: Representation

PHOTOGRAPHERS CARO PATLIS Caro Patlis is an Advertising, Travel & Lifestyle Photographer, Director and Cinematographer. She’s now focusing on her advertising career with her fresh, cinematic and bold style, directing and photographing campaigns for brands like Volkswagen, Reebok, Sol and Herschel amongst others. Location: London, UK Website: caropatlis.com Social Media: @caropatlis Representation: silverlakephotography.com

PHOTOGRAPHERS Anastasia Orlando Anastasia is a London based portrait photographer. She is passionate about capturing real moments and telling stories. She shoots on film & digital. She seeks to empower the people she photographs, giving them opportunity to show their most authentic selves. She loves the notion that she can capture fragments of everything in their life that’s built up to this moment of them being in front of her lens. Location: London, UK Website: www.anastasiaorlando.com Social Media: @anastasiaorlando Representation:

MISSION Advertising is at a moment of change. A moment when we must tackle the inequality in our workplaces across gender, race, sexuality and class, and a moment that is strengthened by the global call for equal and just treatment across many other industries. ​ As members of the advertising community, we know there’s a lot that needs to shift and we know that no one initiative that can cover it all. That’s why we’re using our expertise to make a difference in the area that we know best - photography. ​ After looking through the books of over 70 leading commercial photography agents, we found that women accounted for less than 25% of those represented. This finding chimed with our experience - in our roles as art buyers, producers and creatives we’ve seen many talented women photographers miss out on big commercial commissions because their names aren’t on our lists or because clients see a risk in commissioning commercial first-timers. ​ Redressing the gender imbalance in commercial photography is more than the right thing to do, it’s what we need to do. Excluding women narrows the pool of photographers and the creativity that our industry needs to thrive. And it robs photography of a much-needed perspective in a market where women shoppers make up to 85% of all consumer purchases. Inspired by Free The Bid (Free The Work) , we are calling for agencies to pledge to include people of all genders in every photographer's list. We are encouraging clients and agencies to request and produce inclusive lists. And to make these lists easier, we are championing the work of women and non-binary photographers on our website and beyond. ​ Together, we can give women and non-binary photographers an equal shot.

PHOTOGRAPHERS VIC LENTAIGNE (Issue!!) Vic Lentaigne’s view of the world is that of an avid collector - capturing her eclectic group of subjects at their most unique, exposed and singularly beautiful. Working with analogue film, Vic cultivates an intimacy with her subjects which allows her to explore themes of gender fluidity, queerness, identity and self expression with a sense of quiet emotion. Location: London Website: www.viclentaigne.com Social Media: @viclentaigne Representation: Representation

PHOTOGRAPHERS LOL JOHNSON Over the years, Lol's work has traversed genres, from editorial portraiture, to cast and production shots for theatre and cabaret via commercial still life. Nowadays Lol focuses most of her creative energy into kid's fashion shooting editorials that are always inspired by direct interactions with children. Often quiet and introspective, Lol's work looks to explore the world from a child's perspective, always embracing their unique outlook on life. Location: London, UK Website: loljohnson.com Social Media: @loljohnsonphotography Representation: Representation

PHOTOGRAPHERS JESSICA GRIFFITHS "Romanticism mixed with a technical precision is Jessica Griffiths’ signature approach to image making and visual storytelling. Her work is formed through a desire to translate the narrative and beauty of objects using a combination of texture, colour and light. Jessica works from a still life studio based in Hackney Wick, East London, but is also more than happy to work abroad or remotely for international clients." Location: London, Uk Website: jessicagriffiths.co.uk Social Media: @jessicagriffiths_photo Representation:

PHOTOGRAPHERS EMILY SHUR Whether I'm photographing a celebrity portrait, a global campaign, or a quiet landscape, I always strive to make images that are rooted in the photographic fundamentals, feel authentic, and have a strong visual point of view. Location: Los Angeles, USA Website: emilyshur.com Social Media: @emilyshur Representation: giantartists.com

PHOTOGRAPHERS FELICITY INGRAM London based photographer Felicity Ingram graduated from the Art’s Institute, Bournemouth, after studying photography, film and animation. Over the past few years she has become an established name within the beauty sector, known for her striking, highly polished images. Felicity’s technical perfection in lighting and composition, plus her attention to detail can be seen in the flawless - but also authentic - appearance of her subjects. Location: London, UK Website: felicityingram.com Social Media: @felicityingram Representation: visualartists.com

PHOTOGRAPHERS ELLIE SMITH Ellie Smith is a photographer based in London, originally from Birmingham. Her work centres largely around people, but encompasses documentary, portraiture, fashion and still life. Ellie is drawn to themes of identity and escapism, and the lives and stories of other women. Her clients include i-D, The Fader, ASOS Magazine and Harpers Bazaar, and her work has been exhibited internationally. Location: London, UK Website: elliesmithphotography.co.uk Social Media: @elliesmithphoto Representation: Representation