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PHOTOGRAPHERS GENEVIEVE HATHAWAY Genevieve Hathaway is an editorial and commercial photographer passionate about telling stories that empower women, local communities and conservation. Her work has been featured in a variety of publications, including National Geographic Traveller India, Lonely Planet, The Seattle Times, EcoTraveller Guides, Aspect:Ratio Magazine, and the Outdoor Women’s Alliance. Genevieve has also worked on storytelling projects with Innovate Norway, GAdventures Tours, the Planeterra Foundation, ArchaeoAdventures Tours, Global WA, the Seattle International Foundation and the Jordan Tourism Board North America. Location: Seattle, USA / Lima, Peru / Middle East Website: genevievehathaway.com Social Media: @genevievehathaway Representation: Representation

PHOTOGRAPHERS LENA JEANNE Lena Jeanne is a film photographer from North Wales. Her work explores archetypal themes of nature, masculine and feminine, spirit and material. Lena tries to capture these subject matters through intimate portraiture and documentary style photography. She loves analogue and only shoots film — a process she finds more organic and more sensual. Lena is inspired by artists that capture these same themes - painters such as Titian and Blake and film directors such as Bresson and Malick. Lena strives to get more intensity and integrity in her images. Location: North Wales, UK Website: loveerrs.art Social Media: @love.errs Representation: Representation

PHOTOGRAPHERS BABE STUDIO Babe Studio are a new female photographic duo who pride themselves on their full frontal approach, with a personable and lighthearted style allowing them to build rapport with any subject. Mercedes and Gabrielle are hugely inspired by femininity, the female gaze and their shared love/hate relationship for family life. Location: Margate, UK Website: babestudio.co.uk Social Media: @babestudiomargate Representation: traylerandtrayler.com

PHOTOGRAPHERS NICOLA TREE Nicola specialises in both product and portraiture photography. Working on commercial and personal projects, her product work has featured in Forum Magazine, The New York Times, Creative Review, Wallpaper, Disegno and Icon and Portraiture work in The New Statesman, The Times, The Guardian and the Huffington Post. Location: London, UK Website: nicolatree.com Social Media: @nicola_tree Representation: Representation

PHOTOGRAPHERS SAUMYA SHARMA Saumya Sharma is a multihyphenate visual artist with a clever understanding of storytelling. Her experience as a filmmaker and fashion designer informs her images, and reveals a diverse end result. She is based in New York, and is originally from Jaipur. Sharma has primarily worked with fashion labels and musicians. Location: New York Website: okaysaumya.com Social Media: @okaysaumya Representation: n/a

PHOTOGRAPHERS VICKY LAWTON Vicky Lawton is a photographer, director and creative director based in London. Vicky creates content across fashion and beauty with an eye for detail, graphic and bold compositions plus personality & attitude. Creating campaigns for brands such as Rimmel with Cara Delevigne, Bourjois, Jil Sander, Chanel and Agent Provocateur, and publications such as Hunger and Glamour Italy. Location: London, UK Website: vickylawton.com Social Media: @vickylawton Representation: tonicreps.co.uk

PHOTOGRAPHERS EMLI BENDIXEN My background is pretty diverse which means I thrive when things are a bit off. I’m attracted to daylight, to imperfection and to the quiet moments that reveal the beauty of our often contradictory existence. Location: London, UK Website: emli.co.uk Social Media: @emli.co.uk Representation: germaine.co.uk

PHOTOGRAPHERS CAIT OPPERMANN Cait Oppermann is a New York based photographer. She is represented by East and her clients include Nike, Google, Rapha, The FADER, GQ, and The New Yorker, among others. She is a Young Guns winner as well as one of PDN's 30 Photographers to Watch. Location: New York, USA Website: caitoppermann.com Social Media: @caitoppermann Representation: east.co

PHOTOGRAPHERS ELLEN HANCOCK Ellen Hancock has predominantly worked for architects, interviewing and photographing the likes of AHMM; Piercy & Co, Stanton Williams. Profiles on staff of The Shard, The Sagrada Familia, The Barbican, have given me the opportunity to capture a rare perspective of these globally iconic buildings. Location: London, UK Website: ellenchristinahancock.com Social Media: @ellen.christina.hancock Representation: Representation

PHOTOGRAPHERS LIBBY DANFORTH I grew up in Indiana and moved to Nashville, TN after college to photograph musicians. I have a strong eye for color, an instinct for lighting, and have always been encouraged to think critically. My primary motivation is to make good work, and I love nothing more than to flesh out a visual concept that is honest to my subject. Location: Nashville, TN, USA Website: libbydanforth.com Social Media: @libbydanforth Representation: Representation

MISSION Advertising is at a moment of change. A moment when we must tackle the inequality in our workplaces across gender, race, sexuality and class, and a moment that is strengthened by the global call for equal and just treatment across many other industries. ​ As members of the advertising community, we know there’s a lot that needs to shift and we know that no one initiative that can cover it all. That’s why we’re using our expertise to make a difference in the area that we know best - photography. ​ After looking through the books of over 70 leading commercial photography agents, we found that women accounted for less than 25% of those represented. This finding chimed with our experience - in our roles as art buyers, producers and creatives we’ve seen many talented women photographers miss out on big commercial commissions because their names aren’t on our lists or because clients see a risk in commissioning commercial first-timers. ​ Redressing the gender imbalance in commercial photography is more than the right thing to do, it’s what we need to do. Excluding women narrows the pool of photographers and the creativity that our industry needs to thrive. And it robs photography of a much-needed perspective in a market where women shoppers make up to 85% of all consumer purchases. Inspired by Free The Bid (Free The Work) , we are calling for agencies to pledge to include people of all genders in every photographer's list. We are encouraging clients and agencies to request and produce inclusive lists. And to make these lists easier, we are championing the work of women and non-binary photographers on our website and beyond. ​ Together, we can give women and non-binary photographers an equal shot.

PHOTOGRAPHERS Anastasia Orlando Anastasia is a London based portrait photographer. She is passionate about capturing real moments and telling stories. She shoots on film & digital. She seeks to empower the people she photographs, giving them opportunity to show their most authentic selves. She loves the notion that she can capture fragments of everything in their life that’s built up to this moment of them being in front of her lens. Location: London, UK Website: www.anastasiaorlando.com Social Media: @anastasiaorlando Representation: